Afterglow
Personal Training & Pilated Reformer Brand Identity
AFTERGLOW is a personal training and Pilates reformer studio in Cluj-Napoca, Romania built for people who stopped believing movement is for them.
The identity rejects the category's defaults of performance culture and premium signalling, framing movement instead as something ordinary, integrated, and patient.
Barcelona, where movement is part of everyday life, anchors the brand's Mediterranean palette and its soft, hand-drawn visual language.
My role: Brand Strategist, Brand Designer
Social media graphics designed as an extension of the Afterglow identity:
instagram:@afterglow_ro
The thinking behind the identity:
