RESTEM 010 is a conceptual flower studio rooted in Rotterdam’s street culture and visual identity. The project explores how floristry can intersect with the city’s poster culture by repurposing unused or surplus printed materials as floral wrapping and communication surfaces.

Through collaborations with local cultural institutions and creative communities, RESTEM 010 gives these materials a second life, transforming temporary prints into bouquets that reflect Rotterdam’s graphic landscape.

The identity moves away from traditional soft floristry aesthetics, instead embracing bold typography, high-contrast colours, and layered visuals inspired by urban posters.

My role: Brand Designer, Art Director

Collaborated with Production Studio: Visual Delights for campain video