Bear is a conceptual organic honey brand inspired by one of nature's most iconic honey lovers.

Bears are naturally drawn to beehives, making them a timeless symbol of honey's irresistible sweetness and a natural connection to the product.

This idea is reflected in the brand identity.The logo mimics the wiggly, flowing texture of honey, as if it were written directly with honey itself. Its imperfect, organic shape emphasises the natural character of the product and reinforces the brand's focus on authenticity and the pure sweetness of honey.

My role: Brand Designer