FIR is a conceptual youth-centered specialty café and creative space where high-quality coffee meets culture. FIR brings together coffee, art, and design through exhibitions, workshops, and a small concept store.

Inspired by the symbolic meaning of "fir" in Romanian culture, the brand takes its name from the thread found in traditional textiles, rituals, and stories passed down through generations, reconnecting young generations with Romanian heritage by translating tradition into a modern, approachable context.

My role: Brand Designer

Link to the Brand Guide: https://www.behance.net/gallery/242907887/Coffee-Shop-Brand-Guide