RESTEM 010
Flower Studio Brand Identity
RESTEM 010 is a conceptual flower studio inspired by Rotterdam’s street and poster culture. In collaboration with local artists and cultural institutions, it repurposes unused printed materials as floral wrapping, giving temporary graphics a second life.
The identity reflects Rotterdam’s visual landscape through bold typography, high-contrast colours, and layered compositions, creating a more urban and unconventional take on traditional floristry.
My role: Brand Designer, Art Director
Collaborated with Production Studio: Visual Delights for campain video
Logo family, palette, type, illustration and pattern
The system
thought process
The following section documents the thinking behind the visual identity: selected pages from the brand guidelines.
